In whats being described as a move to curb excessive drinking the Welsh Government has announced plans to introduce a minimum price per unit of alcohol, with the price being set at £0.50 per unit, which would see things like a pint of Carling having to be priced at at least £1.15, and a 440ML can at a minimum of a £1, and your double Jack and Coke will have to cost a £1. Good luck finding those sorts of prices on a night out (if you do, share the knowledge) . However, what this policy is aimed at is to cut out the binge drinking that cheaper prices in the supermarkets lead to, I mean, whats the point in going out when you can get over 30 cans for £20, save yourself cab fare and control the music?
But with the new policy what we could see is a resurgence of pub drinking, over the past few years, thanks to the smoking ban, and cheaper supermarket prices pubs have suffered, but if it now becomes only marginally cheaper to drink at home, will we see more people returning to pubs and clubs? Maybe. A quick survey of the pubs and clubs I frequent show that very few prices would actually be affected, (the only one drink that I found that would increase was absinthe on sale for £1, which was more to do with getting rid of the bottle than a clever promotion).
So if the policy is enacted and even the cheapest of spirits in supermarkets go up in price (a 750ml 40% spirit would have to cost a minimum of £16 regardless of quality) Welsh pubs may begin to see an upturn in trade, as it only becomes marginally more expensive to go out (not factoring in taxi’s, kebabs, outfits, entry fees and the high cost of dignity).